Simply Crafted™ is proud to be family-owned and to work in partnership with our suppliers for fresh, quality foods from farm to fork.
Who We Are
At Simply Crafted™ , we believe in the power of simplicity. Our meals are made with high-quality, natural ingredients that bring out the purest, most authentic flavors. Whether you’re enjoying a quick snack or preparing a family meal, our carefully crafted products are designed to bring real taste to your table with every bite.
Family Favorites
Explore the Family
More than Simply Crafted™ — meet the other names bringing comfort and flavor to tables everywhere.
It began with Lt. Col. Dan Rooney’s flight home from his second tour of duty in Iraq. An F-16 fighter pilot in the Oklahoma Air National Guard, he became painfully aware of the realities families face when a loved one in uniform is fallen or disabled.
As his flight landed, the pilot announced they carried the remains of Corporal Brock Bucklin on board. Lt. Col. Rooney watched as Corporal Bucklin’s twin brother walked somberly alongside the flag-covered casket to meet his family on the tarmac. Among them was the deceased Corporal’s young son, Jacob.